Video is a Powerful Motivator
Picture courtesy of http://www.chrisbrogan.com
What do you want people to do when they come to your website? Chances are you're looking to convert potential customers into paying customers.
Chris Brogen, internet marketer and co-author of the New York Times and Wall Street Journal bestselling book "Trust Agents", recently wrote a post stating that while visiting a website he observed "video on the page is the most visually motivating thing the site offers."
He points out that video in of itself is a call-to-action, which is true: when you embed a video on a page you are essentially saying "click me."
Your video can be any number of things: a commercial for your product, testimonials from your clients, tips on how your product will make your customers lives easier. No matter what it is, a video can help you convert potential customers into paying ones.
Chris adds one final piece of advice in his post which I think is important: "If you’re not already doing video for your site, I strongly recommend it. It doesn’t have to be amazing. It might still draw our attention if it’s just plain useful."
Do you have a video on your website? Send me an email and lets talk about how we can make a video for you and your company. For more tips on how to improve your conversion rate check out these 10 tips by Added Bytes.
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